Lux Brava
Enjoy Living
WELCOME TO LUX BRAVA
Redefining Mediterranean Luxury Living
For over four decades, our team has embodied excellence in the world of international luxury real estate. Drawing inspiration from the legacy of industry icons and blending it with our own Mediterranean flair, Lux Brava, curates exceptional living experiences for the world’s most discerning clients.
Our vision goes beyond property
we deliver lifestyle, prestige, and artistry in every detail. From historic coastal villas to cutting-edge contemporary estates, we offer a portfolio that celebrates elegance, exclusivity, and timeless design.
Search your dream home
Our global reach, combined with local expertise, ensures that every transaction is seamless and every client feels at home — wherever in the world they choose to live.
Meet the team
Managing Director & Partner
Francesc X. Vayreda
With over two decades of experience shaping the Spanish and European luxury real estate market, Francesc brings a deep understanding of high-value property transactions and investment strategy. As an economist with a strong background in exclusive and off-market assets, he has led numerous complex negotiations involving singular properties and major real estate portfolios.
His career is defined by exceptional efficiency, absolute discretion, and an unwavering commitment to excellence in asset management. Operating across Spain’s most prestigious residential areas and throughout Europe, Francesc has become a trusted figure among discerning clients seeking expertise in high-end real estate investment.
Head of comunications & pr media marketing
Maria Herreros
Strategic communications and marketing leader with extensive experience in the luxury real estate sector. Expert in developing high-impact branding, media, and public relations strategies that elevate market presence and strengthen brand identity. Skilled in crafting compelling narratives, managing global media relations, and driving integrated campaigns across digital and traditional channels.
Mari a is recognized for refined aesthetic vision, strategic thinking, and the ability to connect prestigious properties with high-net-worth audiences through authentic, results-driven storytelling.
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Director of Hospitality Strategy & Asset Management
Carlos de la Barra
Carlos is an accomplished professional in the luxury hospitality industry with over 20 years of experience and a deep understanding of hotel asset management. His extensive expertise spans investment advisory, acquisition and sale operations, revenue management, and profitability optimization for leading hotel groups and investment funds.
Recognized as a pioneer in the luxury hospitality sector, Carlos combines creativity, strategic vision, and operational excellence to deliver exceptional value across every hotel operation he leads. His ability to align financial performance with guest experience and brand positioning has made him a trusted advisor for high-end hospitality ventures and institutional investors alike.
Real Estate Investment Advisor
Mercè Planas
Mercè has a bachelor's degree in Advertising and Public Relations, specializing in Digital Marketing. Extensive experience in the real estate sector, as a specialist in the luxury and large assets segment. Mercè brings a unique combination of strategic insight, architectural sensibility, and negotiation skills to the acquisition and management of prime real estate investments.
Recognized for her passion for the real estate sector and refined aesthetic sensibility, she excels at connecting exclusive properties with discerning buyers, driving outstanding results, and delivering excellence in client relations. Mercè leads investment strategies with a focus on maximizing value, market visibility, and long-term growth.
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